Beginning with the iconic Airforce 1 from Nike, the concept of Shubh London was born from a desire to merge an expertise in precious material with the pioneers of footwear design.
Uniquely, the designer lives at the forefront of contemporary fashion. Shubh London draws artisanal craftship together with contemporary architectural practices to create a visionary aesthetic, and refine typically polarising disciplines.
Shubh London constructs the design process by merging scientific theory, contemporary fashion, and family Artisanship to cultivate an introductory selection of Airforce 1's.